Lee Valley on track
Creating a world class visitor destination for sport, leisure and nature, through efficient use of public resources is central to the work of Lee Valley Regional Park Authority. The 2011/2012 Annual Performance report provided further evidence of its progress.
All London boroughs and all of Essex and Hertfordshire pay a levy that partially funds the Authority. The latest figures for this year show that it has been reduced from 63% of the maximum chargeable amount in 2010/11 to 59% in 2011/12. The Authority remains on target to reduce this to 53% over the next ten years, in line with its Strategic Business Plan 2010-20.
Income from commercial operations at Authority venues like Lee Valley White Water Centre, Lee Valley Riding Centre and Lee Valley Camping and Caravan Park in Edmonton, north London increased from £6.4 million in 2010/11 to £8.8 million in 2011/12. The Authority now generates 45% of its £20.4million gross income from commercial operations and is working towards increasing this to 50%by maximising the opportunities presented from the four London 2012 venues it will run and generate other income streams.
Overall, there were 4.7 million visits to the park, an 8% increase on 2010/11 with the number of visitors from across London, Essex and Hertfordshire at 44% compared to 33% the previous year.
The average customer satisfaction score across the park in 2011/12 was 82%. This was generated from surveys carried out between April 2011 and March 2012 with 3,000 visitors either through face to face interviews or self completion questionnaires. The score achieved is above the overall UK customer satisfaction index of 77% and the individual scores for the UK leisure (77%) and tourism (81%) sectors.
The Authority is committed to continuing the good work to meet all its goals for Lee Valley Regional Park.